Essentials of Strategic Management 5th Edition
J. David Hunger, Thomas L. Wheelen, "Essentials of Strategic Management, 5th Edition"
Pre....e H..l | 2010-07-29 | ISBN: 0136006698 | 208 pages | PDF | 2,8 MBGet straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.Rigorous yet manageable, the books ten carefully crafted chapters include examples, thought-provoking vignettes, and relevant research studies all geared to help you understand the key topics in strategic management.This new edition will show you: * The cncept of the learning organization as a way to involve everyone in strategic management. * The impact of hyper-competition on industry analysis and competitive strategy. * How value chain analysis can be used to assess a companys strengths and weaknesses. * The importance of core and distinctive competencies.
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